From Idea to Audience: YouTube Content Creator Intensive

This course is ideal for:

• Aspiring YouTube creators
• Emerging content producers and freelancers
• Students and graduates interested in digital media careers
• Creators transitioning from short-form platforms to long-form content
• Anyone looking to approach YouTube with greater clarity, consistency and intent

No prior professional experience is required, but participants should have an interest in creating and publishing content.

Across the week, you will explore:

• How YouTube works today: formats, algorithms and audience behaviour
• Developing content ideas, formats and a clear channel strategy
• Filming efficiently using smartphones or cameras
• Editing techniques that support watch-time and retention
• Titles, thumbnails, metadata and publishing best practice
• Understanding analytics and identifying realistic monetisation pathways

Day 1: Understanding YouTube and the Creator Ecosystem

Day 2: Channel Development and Content Strategy

Day 3: Production Planning and Filming

Day 4: Editing and Post-Production for Retention

Day 5: Growth, Analytics and Monetisation

By the end of the course, participants will have:

• A clearly defined content concept or channel direction
• Filmed and edited material ready for development or release
• A repeatable, professional creator workflow
• Confidence using YouTube Studio and performance data
• A realistic plan for growth, sustainability and next steps

Create smarter. Film more efficiently. Build with intention.