YouTube Content for Beginners

• Two full days of hands-on, practical instruction
• Team-based pitching, scripting & filming on Day One
• Hands-on editing training in CapCut
• How recommendation algorithms actually work
• A reusable framework for hooks, retention & structure
• A channel audit walkthrough and analytics training
• Monetisation breakdown — ad revenue & sponsorships
• Small-group, mixed-level team production

A finished, edited piece of content — yours to keep and publish

A personalised 90-day channel strategy tailored to what you’ve made

Personal Brand Creators

Anyone growing their own channel or presence, from complete beginners to those with some experience.

Marketing Teams

Companies training staff to build in-house content capability, rather than relying on external agencies.

Broadcasters

Production and editorial professionals adapting their skills to platform-native formats and audience-building.

• No prior experience is assumed, and no experience is wasted.
• You’ll work alongside others at every level — exactly how a real production runs.
• By the end, you won’t just understand what makes content perform — you’ll be able to do it yourself.

DAY ONE — THE STORY & THE SHOOT

The Platform Ecosystem

How platforms actually decide what to recommend.

The Click

What makes a thumbnail and title earn a click.

The First 10 Seconds

Why the opening of any video decides everything that follows.

The Hook

Building the single idea that stops someone scrolling into your title, opening seconds and script throughout — not just at the start, but at every point a viewer might drift.

Practical Session

Pitching, scripting and filming in teams.

DAY TWO — THE EDIT & THE BUSINESS

Editing in CapCut

Pacing, rhythm and YouTube-specific editing techniques that keep viewers engaged.

Reading Your Analytics

How to read your own numbers and audit a channel like a professional.

Monetisation

The real routes to making money — from ad revenue to brand sponsorship deals.

Wrap-Up

Leave with a finished, edited piece of content and a clear 90-day channel strategy.

By the end of two days, you won’t just understand what makes content perform. You’ll be able to do it yourself.

By completing this booking, you confirm that you have read and agree to the London Film School Workshops and Short Courses Terms and Conditions (linked below). You have the right to cancel within 14 days of purchase for a full refund unless the course has already begun, in which case your right to cancel may be reduced or lost. After this period, bookings are non-refundable except where the course is cancelled by London Film School. In such cases, liability is limited to a refund of the course fee only. London Film School shall not be liable for any additional costs, including travel or accommodation. All courses are subject to availability and may be amended or cancelled where necessary.​

Full terms and conditions.