Protected: CapCut Editing for Marketers

• A full-day, hands-on workshop combining video marketing strategy with practical CapCut editing skills
• Real-world case studies of brands successfully using video and CapCut to drive engagement
• A dedicated session on the anatomy of an engaging edit — hook, pacing, and retention principles that apply across every platform
• Step-by-step CapCut training covering branding, talking-head vs. b-roll, subtitles, and audio — each taught as a decision that serves attention and trust, not just a feature to switch on
• A live, time-limited editing project using your own footage, with guided feedback
• A screening and group reflection session, critiqued on what holds attention and drives action, not just visual polish
• Course workbook / slide deck / CapCut cheat-sheet
• Small group teaching, maximum 12 students
• Free access to CapCut tools

This course is for small business owners, marketers, and content creators who make or manage their own social, YouTube, or ad video content — with little to no prior CapCut experience assumed. It’s built for people who need to edit video themselves (not hand it to a dedicated editor) and want to do it in a way that’s grounded in what holds an audience’s attention, not just software shortcuts.

10am – 11am Welcome. Meet the group, what we currently do with video content in our businesses.

11am – 12pm What video content can do. Case studies in successful leveraging of video. Use brands that rely on social media advertising and use Capcut for their editing.

12pm – 1pm Lunch

1pm – 2pm Capcut techniques: How to integrate your branding into capcut, use of talking to camera vs b-roll, text and subtitles, engaging audio.

2pm – 3pm Capcut AI: how it can help you

3pm – 4pm Time-limited editing project, working with our own video content, how can you put it together in a way that is the most engaging?

4pm – 5pm Screening and reflections

By completing this booking, you confirm that you have read and agree to the London Film School Workshops and Short Courses Terms and Conditions (linked below). You have the right to cancel within 14 days of purchase for a full refund unless the course has already begun, in which case your right to cancel may be reduced or lost. After this period, bookings are non-refundable except where the course is cancelled by London Film School. In such cases, liability is limited to a refund of the course fee only. London Film School shall not be liable for any additional costs, including travel or accommodation. All courses are subject to availability and may be amended or cancelled where necessary.​

Full terms and conditions.